I love this. Thank you Matt Mullenweg for posting a link to this article on Jack Cheng’s blog called, “The Slow Web.” This is another way to articulate the simplifying of the web. The Slow Web creates a framework from which we can start. A point of referrence. To put it in perspective Cheng compares The Slow Web Movement to The Slow Food Movement, which is anti-fast food. So, “The Slow Web” is “Anti-Fast Web.”

“Fast Web companies want to be our lovers, they want to be by our sides at all times, want us to spend every moment of our waking lives with them, when sometimes that’s not what we really need. Sometimes what we really need are friends we can meet once every few months for a bowl of ramen noodles at a restaurant in the East Village.”

I consistently advocate simple sites instead of complicated sites, big buttons instead of small ones and clear messaging instead of convoluted stories. It’s quite refreshing to see that others are thinking along the same lines and building some of these ideas into their products. It will be exciting to see how the concept of The Slow Web evolves.

If you get a chance, it’s a great read. The Slow Web.